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The Goal

After decades in the game, Lil Wayne has built up a strong following and wanted to drive awareness among them for his 2023 Tha Carter Tour across the U.S. and Canada in partnership with Rolling Loud. 

Lil Wayne

Lil Wayne is a 5x Grammy Award winning multi-platinum selling hip hop artist from New Orleans, Louisiana, widely regarded as one of the greatest rappers of all time. 


The Play

Wayne and his team used the Email Builder to create and send a free email to all of his followers. The campaign drove traffic to the customized Widget on his website, where fans could easily find all of his tour dates and opt-in to receive future alerts.

The Results

The email was delivered to 844k followers and was opened by over half of its recipients resulting in a 64.5% unique open rate. With 16.9k unique clicks on the email, in just 4 days the campaign drove 557.2k ticket clicks, in addition to driving the traffic to the Widget helping the tour sell out. 


He also gained 15.1k new fan opt-ins, 43k total RSVPs, and 38.5k new followers.

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