GROW YOUR EMAIL LIST LIKE
Childish Gambino
Multifaceted artist, writer, director, producer, and comedian Childish Gambino, also known as Donald Glover, is renowned for his groundbreaking music and bold performances. His Grammy-winning records like Redbone and This Is America, and shows like Community and Atlanta have earned him widespread acclaim.
The Goal
Childish Gambino and his team saw the announcement of his The New World Tour as the perfect opportunity to reward his Bandsintown followers and grow his mailing list ahead of his upcoming album release.
The Play
Childish Gambino partnered with the Bandsintown Artist Partnerships team to launch an exclusive presale for his 2.4M followers on Bandsintown.
Fans received an email announcing the tour, with ticket links and a call to sign up for presale access. That email drove fans to a custom Bandsintown Presale page, where they could enter their email and instantly receive the presale code.
Gambino also announced the tour on Instagram, directing fans to his tour page. The “Get Tickets” button led to a Bandsintown Smart Link where fans could view all tour dates, RSVP, purchase tickets, follow him on Bandsintown, and request shows in their area in one place.
The Results
Within 48 hours, over 75% of fans who received emails from Childish Gambino opened them, resulting in an impressive 4.96% CTR and generating 19.2k ticket link clicks.
Childish Gambino collected 9.1k email addresses through his Presale page and Smart Link in that time, allowing his team to grow his list ahead of the upcoming album release.