DRIVE TICKET CLICKS WITH BOOST LIKE
Jay Electronica
Jay Electronica built a cult following almost entirely on mystique — years of teased verses and no album, until fans finally got one in 2020 and, five years later, three more in a single week.
The Goal
With 35 days to build awareness before doors opened, Jay's team wanted to sell tickets and fill rooms across five shows in Florida and Texas in April 2026.
The Play
Jay Electronica was one of the first artists on Bandsintown to use the new Boost feature, giving five shows prominent placement across Bandsintown's website, app, and fan emails from the moment they hit "boost" through show time. Boost ran automatically, featuring the shows to core followers, similar-artist followers, and fans actively looking for concerts — with no ongoing setup required.
The Results
Over 35 days, the five boosted shows drove 237K views and 587 ticket clicks at a $1.30 CPM and $0.51 CPC — all for less than $300. That's the kind of return that makes Boost worth turning on for every run: always-on placement, zero management, and clicks from fans who were already looking to buy.