DRIVE FAN SIGNUPS LIKE
System of a Down
System of a Down is an Armenian-American heavy metal band known for their politically charged lyrics and unique sound. With multiple Grammy nominations and over 12 million records sold, they remain one of today’s most influential metal bands.
The Goal
System Of A Down wanted to get fans excited about their tour across North, Central, and South America while also collecting fan signups before the onsale.
The Play
The band embedded the Bandsintown Widget on their website and announced their tour on socials, encouraging fans to sign up with their email and phone number to get early access to tickets.
Right before the presale started, fans received an email with the ticket link and presale code they could enter to access and purchase tickets.
The Results
In just two weeks, nearly 150,000 fans opted in, sharing their contact info, and System of a Down generated over 1 million ticket clicks through their Bandsintown Widget.
This wasn’t just a tour announcement; it was a masterclass in turning a moment into momentum. By encouraging fans on social media to sign up for early ticket access, System of a Down grew their contact list of loyal fans eager to buy tickets to see them play live.