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City and Colour

City and Colour is a Canadian musician, singer, songwriter and record producer also known for his contributions to the post-hardcore band Alexisonfire. His first full-length album, Sometimes, went platinum in 2006.

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The Goal

City and Colour wanted to increase awareness and drive ticket sales for his 2023 spring tour with special guest Courtney Marie Andrewsby, incentivizing fans to check out the tour dates and making it easy for them to grab tickets. 

The Play

He created a contest with Bandsintown to support the announcement, offering fans in each of the 14 cities on the tour the chance to win a pair of tickets by following his artist page on Bandsintown and RSVPing to a show using his custom Widget

The contest was shared on his socials and sent via Promoted Email campaign to 500k fans of similar artists on Bandsintown.

The Results

By driving fans from social media plus fans of similar artists from Bandsintown to his Widget, City and Colour was able to drive 3k ticket clicks from 337.9k opened emails while capturing 1.1k new followers, 802 of whom opted to share their email addresses, over a four-day period. 

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