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Chappell Roan

Chappell Roan is an American singer-songwriter inspired by 80s synth pop and early 2000s pop hits. She signed to Atlantic Records at 17 years old and released her debut studio album Rise of the Midwest Princess in 2023.

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The Goal

Chappell Roan and her team wanted to generate awareness and drive sales for her upcoming spring 2024 tour with Olivia Rodrigo—a milestone moment in her young career.

The Play

Knowing her listeners would be most interested and likely to buy tickets, her team used Spotify’s Bandsintown integration to ensure the dates and ticket links were discoverable on Spotify.

They added her Spotify artist profile URL to her Bandsintown profile, and in less than 24 hours, the events were updated on her Spotify artist profile, in fans’ personalized Live Event Feed, and in the Now Playing View.

The Results

Chappell’s events and ticket links are now discoverable by over half a billion fans on Spotify and can be updated from her Bandsintown for Artists profile.

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Tap into 85+ million live music fans

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