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Big Thief

Big Thief is a Grammy-nominated American indie rock band with folk roots fronted by Adrianne Lenker, formed in 2015 and based in Brooklyn, New York. They’ve released 5 albums on labels like Saddle Creek and 4AD.

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The Goal

Ahead of an upcoming European tour, the band wanted to amplify awareness for a few key dates in specific territories and grow their email list in those areas for future marketing.

The Play

Big Thief sent a series of geo-targeted Posts driving traffic to their Smart Link to their Bandsintown followers in Belgium, Germany, Norway, Sweden and France. Their customized Smart Link not only featured all of their tour dates so fans could buy tickets, but also had been enabled to collect email addresses for fans who wanted to share them.

The Results

Not only was the group able to boost visibility for their tour dates, but they also received more than 2,000 email opt-ins from from fans in geo-targeted areas, giving them premium access to their fans for future marketing campaigns.

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