Promote your tour like
Florence + The Machine
The Grammy-nominated English indie rock band renowned for dramatic, eccentric production and powerful vocals.
The Goal
After a few years offstage during the pandemic, Florence + The Machine announced a major live comeback with their Dance Fever tour and wanted to amplify their tour marketing around this defining moment.
The Play
The band created an RSVP contest through Bandsintown for Artists to drive awareness and ticket sales for the tour.
First, they shared their custom Smart Link on socials and announced they were giving away a pair of tickets. Fans had the option to either
RSVP to a tour date in their city or join the band’s mailing list in order to enter.
The Results
The Premium Email campaign delivered 1M+ emails with a 5.3% CTR, driving over 53k clicks, while the Bandsintown post delivered an additional 418k opens with an 7.9% CTR driving 33.1k clicks.
In just five days, the contest drew substantial engagement from their fanbase, generating 23,400 ticket clicks, 15.5k new fan signups, including name, email, and location, 12.2k new Bandsintown followers, and 12.3k+ RSVPs.
The band also promoted the contest by posting on Bandsintown and launching a Premium Email campaign.
Scroll Up!
.png)
