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The Goal

Larry wanted to add an extra kick to the announcement of his Larry’s Market Run 2023 U.S. tour and grow his email subscribers. 

 

Knowing the tour announcement was a key moment when he’d have some extra eyeballs on him, Larry made it easy for fans to join his email list while checking out his tour dates.

Larry June

Larry June is a rapper from San Francisco, best known for his albums Orange Print, Spaceships on the Blade, and The Great Escape. He’s toured with Cousin Stizz, Berner, Curren$y, and Post Malone.

DRIVE TICKET SALES LIKE 

The Play

By pointing his social posts to his website, which contained a custom Widget with the 47 tour dates, Larry put everything in one place for his eager fans.

 

The Widget allowed fans to RSVP to the dates in their areas, buy tickets directly from official sellers, and join his email list with one click.

The Results

By driving fans to his custom Widget, Larry was able to drive 89,726 clicks to buy tickets and 17,500 event RSVPs, while adding 11,886 new email addresses to his database and 14,526 Bandsintown followers, which will allow him to more efficiently market future shows. 

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