top of page

The Goal

Karol G and her team wanted to leverage the social engagement and web traffic generated by her Mañana Sera Bonita U.S. stadium tour to grow her Bandsintown following and mailing list.

Karol G

Karol G is a Colombian singer-songwriter. In 2018, she won the Latin Grammy Award for Best New Artist and has been nominated for several Billboard Latin Music Awards.


The Play

Karol G’s team added the Follow button to her website ahead of announcing the Latin American tour leg. As Karol G promoted on socials, fans flocked to her tour page where the Follow button was front and center next to her tour dates. 


By simply clicking the Follow button, Karol G’s fans followed her on Bandsintown and opted into her mailing list.

The Results

By adding the Follow button to her site, Karol G collected over 46k unique email addresses in the month of October alone. Of the 172k fans who clicked the Follow button during that time, 27% opted in to her mailing list.

The tools Karol G’s team used are available to artists of all sizes on Bandsintown for Artists. Add the Follow button to your website to start collecting new fan emails and growing your Bandsintown following today. 

Home  >  Tutorials

bottom of page