Death Grips
Death Grips is an American experimental hip hop group formed in 2010 in Sacramento, California drawing from punk rock, electronic, noise, and industrial styles and attracting a cult-like following along the way.
Promote your tour like
The Goal
Death Grips wanted increase visibility for their 2023 tour dates and collect first-party fan data to grow their subscriber list.
The Play
The group made their Smart Link prominent by adding it to their Instagram bio, ensuring that fans who visited their page would see it right away. To further promote their tour dates, they shared two Instagram posts over a two-month period that directed fans to the Smart Link in their bio.
The Results
The group saw 152,821 Smart Link impressions in the first three days after making their first post with tour dates. Between the two posts spanning two months, 14.2k fans opted in to share their email address and/or phone number, allowing Death Grips to continue promoting upcoming tour dates directly to those fans.
Instagram Post
Promoted Email
Smart Link in Instagram Bio
Instagram Post
RSVP Contest on Facebook
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