Fan Newsletter
Playbook Tactic
What to expect
Open the Email Builder and select the Newsletter template (or build your newsletter from scratch)
Replace the placeholder images and copy with your own personalized content
Select your target audience
Send your newsletter or schedule it for later
How it works
01. Create your email
Keep in touch with your fans through engaging newsletters
The Tools
Step-by-Step Guide
Deeper fan connections
Higher engagement rates
Increased sales and streams
02. Learn from the data
We’re sure you know how important it is to keep your fans up to date with news about your music. They want to hear all about your new releases, upcoming concerts and behind-the-scenes insights. But the algorithms on Facebook and other social media sites can be unstable and sometimes, important information gets lost in the shuffle. That’s why we think newsletters are so essential for independent promotion of your music—because they are 100% under your control!
In this guide, we’re going to share our tips on how to use Bandsintown's Email Builder & Fan Manager tools to create and manage a newsletter that will help you reach your most important fans.
Visit the Campaigns section of your Artist Dashboard to view the open rate and clickthrough rate for your email.
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If your open rate is low, try experimenting with more inviting subject lines.
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If your clickthrough rate is low, try including different types of content or more obvious calls to action.
Pro tip: Give some thought to how frequently you want to email your fans. It's important to strike a good balance by keeping them engaged without coming on too strong. Go with what feels right to you.
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