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The Goal

Death Grips wanted increase visibility for their 2023 tour dates and collect first-party fan data to grow their subscriber list.

Florença + a Máquina

Florence + the Machine é uma banda inglesa de indie rock indicada ao Grammy, conhecida por sua produção dramática e excêntrica e vocais poderosos. A banda foi a atração principal de festivais icônicos como Glastonbury e fez turnês com artistas lendários como o U2 desde sua formação em 2007.

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The Play

The group made their Smart Link prominent by adding it to their Instagram bio, ensuring that fans who visited their page would see it right away. To further promote their tour dates, they shared two Instagram posts over a two-month period that directed fans to the Smart Link in their bio.

The Results

The group saw 152,821 Smart Link impressions in the first three days after making their first post with tour dates. Between the two posts spanning two months, 14.2k fans opted in to share their email address and/or phone number, allowing Death Grips to continue promoting upcoming tour dates directly to those fans.

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