Tove Lo

Tove Lo is a Sweden-born multi-platinum selling, Grammy nominated artist. Among numerous collaborations, she joined forces with Flume, Coldplay, Martin Garrix, Charli XCX, and Major Lazer, to name a few. Tove realizes a new strength within femininity on her critically acclaimed fifth studio album, “Dirt Femme” out now on her own Pretty Swede Records.

Hype your tour like

The Goal

Tove Lo wanted to use Bandsintown tools to generate excitement and drive ticket sales for her upcoming Dirt Femme Summer Tour.

The Play

Tove Lo created a Bandsintown Post and Promoted Email to market her upcoming tour dates and share an exclusive presale code with her followers. Both drove traffic to her custom Smart Link, which featured the upcoming dates and allowed fans to opt-in to her mailing list.

Right before tickets went on sale, Tove Lo created another email blast to followers that was embedded with her tour dates and prompted them to RSVP on Bandsintown.

The Results

Tove Lo and her team delivered over 1.2M emails promoting the tour, and her post was seen by 150k fans. These campaigns resulted in 4,286 presales directly from Bandsintown, and 20.7k overall ticket clicks. She also picked up 4k new email addresses from fans and 2.1k new followers on Bandsintown.