SZA
SZA is a Grammy Award-winning American singer and songwriter. She’s collaborated with Nicki Minaj, Beyoncé, Rihanna and Kendrick Lamar, and her triple-platinum 2017 Ctrl album is on Rolling Stone’s 500 Greatest Albums of All Time list.
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The Goal
SZA was looking to beef up her first-party fan contacts, like email and phone numbers, around the announcement of her worldwide 2023 SOS Tour, when she and her team knew they’d be getting a lot of traction to their socials and website.
Team SZA wanted an easy way for fans to join her contact lists in order to better engage them for this and future marketing campaigns.
The Play
The team knew that when SZA shared the tour announcement on socials, it would also be picked up by press, and that her socials and website would receive an influx of visits.
SZA’s team added the Smart Link to her social bios, and added the Events Widget to her tour website, listing all of the dates and enabling the opt-in feature for visitors to join her email list.
They made it easy for visitors to take advantage of the Widget’s features, allowing them to share their contact info and even request shows in their areas without leaving the site.
The Results
By strategically adding the Smart Link and Events Widget to her socials and website respectively, SZA’s team was able to garner 34.5k new followers on Bandsintown and 22.2k opt-ins around the SOS tour announcement.
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Promoted Email
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Smart Link
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